PickMeALoan
Blog · · 7 min read

What is PickMeALoan? AI Loan Comparison

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Daniel Koh
Daniel Koh Personal Finance Expert
What is PickMeALoan? AI Loan Comparison

Searching for a personal loan in Singapore can be overwhelming. Contacting lenders one at a time, comparing rates manually, and waiting for offers takes time and effort. PickMeALoan exists to shorten that. Using your Singpass credentials, you submit one application and compare offers from participating licensed lenders in one place — free for you to use. Receiving matched offers does not automatically affect your credit score; a credit check only happens if you choose to proceed with a lender’s formal application.

Key Takeaway: PickMeALoan is a free-to-borrower loan comparison and application platform, operated by DoubleAM AI Automation Marketing Pte. Ltd. It is not a lender — it passes your application to participating licensed lenders and returns their offers. Every approval decision and final term belongs to the lender.

What Is PickMeALoan?

PickMeALoan is a Singapore loan comparison and application facilitation platform. Instead of visiting lenders one by one or calling brokers, you verify your identity once via Singpass, answer a few questions about your borrowing needs, and your application goes to participating licensed lenders whose offers come back to you in one place.

The platform does two distinct jobs:

It is free for borrowers to use and requires no commitment until you decide to proceed with a lender.

Who Operates PickMeALoan?

PickMeALoan is a brand of DoubleAM AI Automation Marketing Pte. Ltd., a Singapore-registered company and a member of the Singapore FinTech Association. DoubleAM builds and runs the platform and publishes the lender reviews and comparison pages on the site. Full company and role details are on the about us page.

Is PickMeALoan a Lender?

No. PickMeALoan is not a bank, not a licensed moneylender, and not a credit bureau. It does not lend money, hold your funds, set interest rates, assess your creditworthiness, or approve or decline any loan.

Those decisions sit entirely with the licensed lender you choose. The only terms that bind you and that lender are the ones written in the lender’s offer and Note of Contract. PickMeALoan also does not act as your agent in negotiating with a lender, and it does not promise a lowest or best-in-market rate.

What Problem Does PickMeALoan Solve?

Before PickMeALoan, borrowers faced several obstacles:

PickMeALoan’s approach: one Singpass-verified application, passed to participating licensed lenders, with their offers returned for side-by-side comparison. Participating lenders do not receive your contact details for unsolicited sales calls, and you choose which offers to take forward. Receiving matched offers does not automatically affect your credit score — a credit check only happens if you choose to proceed with a lender’s formal application.

It does not remove every step. Ministry of Law rules still require a licensed moneylender to verify your identity face to face at its approved place of business before granting a loan, and each lender still runs its own assessment.

How PickMeALoan Works

  1. Verify with Singpass — secure identity verification
  2. Share your loan needs — loan amount, tenure, and income details
  3. Your profile is matched — checked against each participating lender’s stated criteria. This is a filter, not a credit decision
  4. Compare the offers returned — rate, fees, instalments and total repayment, side by side
  5. Choose and apply — only then does the lender run a credit check, assess you, and decide

Approval, the amount, the rate and the time to disbursement are the lender’s decision, and they depend on your documents and the required in-person verification. No timeline is promised here.

For a detailed walkthrough with screenshots, visit how it works.

How Does PickMeALoan Check That a Lender Is Licensed?

Every moneylender on the platform must appear on the Registry of Moneylenders maintained by Singapore’s Ministry of Law. The check is specific:

A licence confirms that a regulated entity was authorised at that address on the date of that list. It does not confirm that a loan will be approved, that a price is reasonable, or that a product suits you. Check the current list yourself before visiting a lender or sharing personal information. The Ministry of Law also warns that licensed moneylenders may not solicit loans by SMS, phone call or social media.

What Are PickMeALoan’s Key Features?

Who Is PickMeALoan For?

Being in one of these groups does not mean a lender will approve you. Each lender sets its own criteria and makes its own decision.

How Does PickMeALoan Make Money?

PickMeALoan operates on a referral commission model. When you apply through PickMeALoan and a loan is successfully approved, the lender pays a commission. You never pay this — it is built into the lender’s business model. That commission is a commercial interest, and it is worth knowing when you read our comparisons. We do not sell your personal data, and there are no premium tiers or hidden borrower costs.

What Can PickMeALoan Not Do?

Stated plainly, so you can judge the platform fairly:

What Is the Story Behind PickMeALoan?

PickMeALoan was built by a Singapore-based fintech team frustrated with how fragmented and opaque the loan market was. Learn more on our about us page. The aim is narrow and practical: give borrowers licence-verified, dated, like-for-like information before they apply, instead of leaving them to piece it together from advertisements.

Ready to Compare Loan Rates?

See personalised offers from licensed lenders in minutes — free and private.

As featured onSingSaverMoneySmart